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Privacy Policy

Effective Date

: March 2026

We care about your privacy. This policy explains what information we collect, how we use it, and the rights you have under data protection law, including UK GDPR.

Who we are

We’re NoSho Ltd, a UK-based company. We provide a platform that helps service-based businesses share their availability, manage waitlists, take deposits, and reduce no-shows.

If you have questions, you can reach us at:

📧 support@nosho.app

📮 NoSho Ltd. 70 Brinksway, Stockport, SK3 0BY

We are the “data controller” for the personal information we collect directly from you through our platform. When businesses use NoSho to manage bookings, those businesses are also data controllers for their own customer information.

When businesses use NoSho to manage their own customer bookings, those businesses are responsible for their own customer policies and communications and may act as controllers of their customer information. NoSho may process certain booking and customer data on their behalf in order to provide the platform.

The information we collect

Information you give us

  • Account details, such as your name, email address, phone number, and business information.

  • Payment and billing information, which is handled securely by Stripe. We do not store full card details on our servers.

  • Messages and support requests, including when you contact us, respond to notifications, or use chat features.

  • Booking information you submit through the platform.

Information we collect automatically

  • Log data, such as IP address, device type, browser, and operating system.

  • Usage data, such as pages visited, features used, and actions taken on the platform.

  • Cookies and similar technologies that help us keep you logged in, remember preferences, understand activity, measure performance, and support referral tracking where applicable.

Information we get from others

  • Stripe may provide us with payment, billing, payout, and transaction-related information.

  • Vonage, Meta, and similar messaging providers may provide us with message delivery status and related metadata.

  • Analytics and hosting providers may provide us with information about how the platform is used and performs.

  • If you join NoSho through a partner, referral link, or academy offer, providers such as Rewardful may provide us with referral attribution, tracking, and commission-related information.

  • If you interact with NoSho content on social media platforms, those platforms may share limited information with us in line with their own privacy policies.

How we use your information

We use your information to:

  • Provide and maintain the NoSho platform.

  • create and manage your account

  • process subscription payments, platform fees, and message top-ups

  • facilitate booking, deposit, and payout flows through Stripe

  • send booking confirmations, reminders, receipts, and service messages

  • apply partner offers, attribute referrals, and calculate partner commission

  • keep the platform secure and prevent fraud

  • improve NoSho by analysing usage and performance

  • respond to your questions and provide customer support

  • send marketing communications where you have opted in

  • comply with legal, tax, accounting, and regulatory requirements

Legal bases for using your information

Under data protection law, we rely on the following legal bases:

Contract

Where we need to use your information to provide the NoSho platform and related services.

Consent

Where you have given consent for optional processing, such as marketing communications or non-essential cookies.

Legal obligation

Where we need to use your information to comply with legal, tax, accounting, or regulatory requirements.

Legitimate interests

Where it is necessary for us to run and improve NoSho, prevent fraud, keep the platform secure, administer partner tracking, and support our business operations, provided those interests are not overridden by your rights.

Payments and payouts

  • Payments for subscriptions, message top-ups, bookings, and deposits are processed securely by Stripe.

  • Booking payments and deposits are handled through Stripe Connect so that customer payments can be transferred to the relevant business.

  • NoSho does not store full card details on its own servers.

  • Depending on the business’s plan or offer, NoSho may charge subscription fees, platform fees, or customer-facing booking fees. These will be shown at signup, in the relevant offer terms, or at checkout where applicable.

  • NoSho may display transaction summaries, balances, and payout information in the business dashboard, but this is for reference only and based on data provided by Stripe.

  • Businesses can view complete payment and payout details in their Stripe dashboard.

Marketing and communications

  • We may send you emails, texts, or WhatsApp messages about new features or offers if you have opted in.

  • You can unsubscribe from marketing at any time by using the unsubscribe link or contacting us.

  • You will still receive essential operational messages, such as booking confirmations, payment receipts, reminders, or service updates.

Sharing your information

We only share your information when necessary to provide the service or run our business.

This may include sharing information:

  • with businesses, when you book with them so they can provide the service

  • with service providers such as Stripe, Vonage, Meta, Rewardful, analytics providers, hosting providers, and similar suppliers

  • with professional advisers, auditors, insurers, or regulators where necessary

  • with authorities where we are legally required to do so

  • as part of a merger, acquisition, investment, or sale of all or part of our business

We do not sell your personal data.

International transfers

Some of our providers may process data outside the UK. Where they do, we rely on lawful transfer mechanisms and safeguards where required.

If we begin offering services in the EU or EEA, we will appoint a GDPR representative where required and update the relevant policy with their contact details.

How long we keep information

  • We keep personal data for as long as necessary to provide the service, maintain account records, meet legal, tax, accounting, fraud prevention, and dispute handling requirements, and enforce our agreements.

  • If you close your account, we may delete or anonymise your data unless we need to keep it for legal, regulatory, security, fraud prevention, or legitimate business reasons.

  • Retention periods may vary depending on the type of data and the reason we hold it.

Your rights

Under data protection law, you may have the right to:

  • access the personal information we hold about you

  • ask us to correct inaccurate or incomplete data

  • ask us to delete your data

  • ask us to restrict how we use your data

  • ask us to provide your data in a portable format

  • withdraw consent for optional processing

  • object to certain uses of your information

NoSho does not use automated decision-making or profiling that produces legal or similarly significant effects.

To exercise your rights, contact us at support@nosho.app

You also have the right to make a complaint to the UK Information Commissioner’s Office if you believe your personal data has been used unlawfully.

Children

NoSho is intended for business users and customers booking services. It is not designed for children. We do not knowingly collect personal data from children in breach of applicable data protection law.

If you believe a child has provided us with personal data unlawfully, please contact us and we will investigate and take appropriate steps.

Security

We use technical and organisational measures to help protect your information, including encryption, secure hosting, and access controls.

No method of transmission or storage is completely secure, but we take reasonable steps to protect personal data.

Cookies

We use cookies and similar technologies to:

  • keep you logged in

  • remember preferences

  • understand how the platform is used

  • measure performance

  • support referral or partner attribution where applicable

Some cookies are essential to the operation of NoSho. Others, including analytics or referral tracking cookies, may be used only where required consent has been obtained.

You can manage cookies through your browser settings and, where available, through our cookie controls.

Third-party links

Our platform may contain links to websites or services outside NoSho’s control. Their use of your data is governed by their own privacy policies, not ours

Changes to this policy

We may update this Privacy Policy from time to time. If we make significant changes, we’ll post them here and may also notify you by email or through the platform.